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Coaches are the New Doctors

Coaches are the New Doctors

"Everyone can choose their own path, but what we chose is going after creating an honor to the fitness coach. We believe that will be the path that will be one thing that we can hold onto and control. That will make me sleep well at night knowing I am going after the face of fitness by going through the coach and making them change their language. We have to tell coaches to have fulfillment long term which eventually changes the language and fitness landscape."
- James Fitzgerald